Hot on the heels of a hastily called General Election in the UK, Blurrt, a Cardiff based social data analytics company, commissioned Bengo Media to help them take their first steps in to the podcasting world to showcase how their skills could shed new light on classic election talking points.
‘Blurrt Out The Vote‘ was a weekly podcast that discussed how the General Election was being played out through the eyes of Twitter users.
Follow their progress and results in this case study.
Blurrt is a social data company which collects and understand millions of posts on different social media platforms, helping companies turn that data in content. It successfully predicted the outcomes of the EU Referendum and the 2016 US Presidential Election. Blurrt’s clients include ITV, the World Economic Forum and Premier League Productions.
Bengo Media produced five weekly podcasts, showcasing Blurrt’s analysis of the 2017 General Election on social, plus a sixth on the night of the election itself. Blurrt Out The Vote was presented by Tom Price with Jason Smith, CEO of Blurrt, crunching the data to assess how Twitter users were feeling about the election. The podcast also featured special guests Elena Cresci from The Guardian and Channel 4 News and Valerie Livingstone, from News Direct Wales.
It’s not a fire. It’s Twitter’s response to the Conservative manifesto!
— Bengo Media (@bengomedia) May 28, 2017
Bengo Media set up pop-up studios at Blurrt’s offices in London and Cardiff for the recordings.
The podcast served a unique purpose in the 2017 General Election, in being the only speech programme analysing the campaign through social data. It meant Blurrt Out The Vote was able to spot trends that the mainstream media were late to catch up on.
“The campaign for voter registration & the importance and likely impact of the young vote got very little attention in mainstream media, save for a token discussion by Channel 4 news.”, writes former Blurrt CEO, Jason Smith, in an article on Medium,
“Yet on social (not just Twitter) this was a massive theme and something we discussed on several of the podcasts. The sheers volume of conversation on Twitter alone was staggering and analysis of those conversations showed a significant bias towards Labour.”
Jason was pleased with the results that the Bengo Media team, led by Director, Steve Austins, achieved:
“I worked with Steve & his team on ‘Blurrt out the Vote’ podcast. Steve was very organised, thorough and creative. He took a basic idea and turned it into a format which got good reviews.
— Tobias Weatherburn (@TWeatherburn) May 18, 2017
— Andy Davies (@adavies4) June 2, 2017
“In addition he organised all the logistics of recording, guests etc. It was a real pleasure with them”.