As of January 2024, there are 4,318,424 total podcasts registered. That’s a lot of audio! But inside this statistic is the world of branded podcasts – a marketing channel as old as podcasting itself. What is a “branded” podcast anyway? Okay, so all podcasts are technically branded. They’re either a brand in their own right, or the splinter of a … Read More
The Best Places to Publish Your Podcast
Producing a podcast is loads of fun – but it’s also hard work. Lining up schedules, booking in a recording session, setting up, making sure there’s a good capture… And all of this comes long before the often arduous editing and post-production process. Still, when all is said and done, at least you’re left with a brilliant show that you can … Read More
Recording a Podcast from Multiple Locations
Yep, we get it. It’s super tempting to try recording podcasts from multiple locations on Zoom. It’s convenient. There’s no travel. You even get a self-editing, speaker-focused video to go with it. And while all of that sounds lush – it comes with a heavy list of downsides. We’ve already covered why you shouldn’t record podcasts on Zoom, no matter … Read More
Bengo Media Production Receives British Podcast Awards Nomination
National Adoption Service for Wales series shortlisted for the Parenting Award **UPDATE: We won SILVER. Find out more here.** A Bengo Media-produced series has received a nomination in the prestigious 2023 British Podcast Awards. Truth Be Told: Adoption Stories is a podcast made for the National Adoption Service for Wales, in collaboration with the public relations agency, Cowshed. It’s one … Read More
2021 Producer Report: Our Year in Podcast Production
In an award-winning year, Bengo Media has been the podcast producer for the World Health Organization, Blue Cross, Sue Ryder and Mudiad Meithrin.
Bengo Media produce new podcast for Dŵr Cymru Welsh Water Staff
We’ve recently teamed up with Dŵr Cymru Welsh Water to create a new podcast for its staff who are working through the Coronavirus pandemic. The company’s 3,500 staff have continued working to keep water flowing freely to the three million people it serves during the crisis. In an effort to keep everyone feeling connected, Dŵr Cymru asked us to help … Read More
Remote Podcasting in the age of Coronavirus
We don’t actually need be in the same room as you to help you get your podcast off the ground. In fact, we’ve never needed to be. The truth is, that whilst most of us are still adjusting to the unprecedented changes to the way we work, the world of podcasting has remained relatively unaffected.
Case Study: The ‘Addysg Cymru | Education’ Wales podcast
At a Glance Client: Welsh Government Podcast: Addysg Cymru | Education Wales No. of Episodes: 2 Language: English & Welsh Launch Date: April 2018 The Client The Welsh Government wanted to help teachers in Wales to get to grip with the complex changes to the school curriculum that will be in place by 2020; changes that will affect the way 33,000 teaching staff across the … Read More
Case Study: ‘Podcast 101’ training for Community Housing Cymru
At a Glance Client: Community Housing Cymru Service: ‘Podcast 101’ training and consultancy The Background Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population. Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, … Read More
Will 2019 really be ‘the year of the podcast’?
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“. The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
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