Monthly Archive October 2018

BySteve Austins

Podcasting for business: the good, the bad and the ugly

That woman in your brainstorming meeting the other day was so right; your company does need a podcast. I’ll leave it to you whether you tell her or not.

Podcasting for business is an effective way for brands to communicate their value proposition to an engaged and captive audience. The very nature of podcasting – as an on-demand format – lets brands tell their story anywhere anytime. This helps them establish authority in their industry and deepen relationships with current and potential customers. Read More