Monthly Archive November 2018

ByMarina Lois

The PR Power of the Podcast

Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!).

Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within two years, now is the time to start considering podcasts as part of your wider PR strategy. Read More