At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“.
The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!).
Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within two years, now is the time to start considering podcasts as part of your wider PR strategy. Read More
At a Glance
Client: Weddings by Zoë
Podcast: The Icing on the Cake: UK Wedding Planning Podcast
No. of Episodes: 22
Launch Date: December 2017
Hot on the heels of a hastily called General Election in the UK, Blurrt, a Cardiff based social data analytics company, commissioned Bengo Media to help them take their first steps in to the podcasting world to showcase how their skills could shed new light on classic election talking points.
‘Blurrt Out The Vote‘ was a weekly podcast that discussed how the General Election was being played out through the eyes of Twitter users.
Follow their progress and results in this case study.
Engaged couples can get the help & expertise of Wedding Planner Zoe to guide them through their preparations with the launch of her new podcast series.
Wedding Planner Zoe Binning from Weddings by Zoe has been super busy over the last couple of weeks prepping and presenting her new podcast series ‘Icing on the Cake’.
Her first 3 bite sized episodes were released in time for Valentine’s Day. They are part of an 11 episode series that will guide newly engaged couples in the UK through all their preparations, from setting and following a budget to finding the perfect venue, dress and suppliers.
New episodes will be released weekly on iTunes.