Author Archive Steve Austins

BySteve Austins

7 Reasons To Use Podcasts to Market Your Business

This blog was commissioned by and first appeared on Tuesday Media

You must have overheard it. People talking in hushed, but excited, tones about S-Town, Serial, Dirty John or the latest podcast that they’ve discovered. One in ten adults in the UK now listen to podcasts every week – spending hours catching up with their favourite audio shows from across the world. And that number is growing.

A podcast is a series of digital audio files downloadable onto your phone, tablet or laptop. To put it another way, it’s a form of radio show which needs no radio station, nor radio set to listen to it. Anyone can record them and publish them. Listeners can search for a topic they want to hear more about, download a podcast on that topic and listen to it. Wherever they want. Whenever they want. For free.

Current research tells us that podcast listeners are young, affluent and keen to learn new things. Starbucks, eBay, Microsoft & NatWest are already doing it, but podcasting is still an underdeveloped marketing tool for businesses. So, here are seven reasons why your business needs to start podcasting.

1 Audio communication has stood the test of time

podcasts, podcast, audio, radio

Reports of the death of the radio star have been greatly exaggerated over the years – Buggles, Video Killed The Radio Star, 1979

Since Guglielmo Marconi started testing the concept out at the turn of the 20th Century, radio has been written off many times. Lord Kelvin – he of the temperature scale – once said “Radio has no future”. In the 1970s, there was even a song about it. In fact, as radio futurologist, James Cridland notes, so many things have “killed the radio star” that you’d be forgiven for thinking audio would be dead and buried by now. Instead, BBC radio is approaching its centenary with nine in ten people in the UK listening to the radio every week.  Meanwhile, Google and Amazon are making audio sexy again with smart speaker technology. Alexa won’t be able to read your blog or play your video but she will be able to play your podcast!

So why has audio survived? Well, it’s a simple, effective and convenient form of communication. What‘s more, done well, radio is your friend. Over the last two decades, I’ve seen first hand how important radio presenters are to people – and how personally they take it when you make changes. A presenter is in a listener’s life day in, day out. Often they spend more with them than they do with their own friends and family. Podcasting offers that same bond but with more of a commitment. After all, podcast listeners have made an active choice to press play and listen to you. They’re interested in what you’ve got to say. They trust you. We know how effective this is for advertisers. US ad agency Midroll polled over 160,000 podcast listeners in 2015 and found that 60% had bought products they’d heard about on a podcast.

2 Podcast listeners are likely to be your dream customers

podcasts, podcast, audio, radio

6.1 million UK adults now listen to podcasts ©Radiocentre

6.1 million adults in the UK listen to podcasts every week. That’s one in ten people who are making an active decision to take control of what they listen to. These people tend to be in their twenties, thirties and forties. And in the US – where podcasts are much more of a part of daily life – Midroll found half the podcast audience are university educated. A fifth earn more than $100,000 a year. Podcast listeners, it seems, are young, well-educated and affluent. These are, for many businesses, dream customers.

3 People spend quality time with you

Your podcast listener is a rarer species of human than, say, your YouTube consumer, or your Facebook user. But no one can match them for their passion or their evangelism. If you’re a podcast listener, you spend most of your listening time listening to podcasts, rather than other forms of audio. And 85% listen to most, if not all, the episodes that they download. That’s extraordinary loyalty when you compare it to the average watch time for a YouTube video. It also adds up to lots of listening time. Think about the way you consume audio at the moment. When you’re driving, for example, or when you’re out for a run, or at home while you’re doing chores. Audio is helping to entertain your conscious while your subconscious cracks on the everyday tasks that take up hours of your day.

4 People want to learn something new every time they listen

For many, podcasts provide a welcome break from radio ads and hearing the same songs over and over again. Podcast listeners are active listeners. Research firm Edison discovered they listen to learn something new every time.

What’s more, the beauty of podcasting is that niche is king. If you  create a podcast discussing different types of pens, you can and will find an audience for it. Saying that, it’s important to remember a podcast doesn’t work if you’re trying a hard sell. Instead, be generous with your knowledge in order to build an audience. You can create the desire around your product but encourage people to visit your website and convert sales there.

5 Be a thought leader in a small pool

podcasts, podcast, audio, radio, branded podcasts

eBay Open for Business presenter, John Henry at the Gimlet Creative Studios

Many people see video and think why bother with audio. But there are a couple of ways in which podcasting has the edge. For starters, people spend more time with podcasts than with video, which gives you more time to engage potential customers. But also in a podcast world, you can become a big fish in what is still, relatively, a small pond. Although no one has definitive figures, there are around 200,000 active podcast series available today. Compare that with the 300 hours of videos uploaded on YouTube every minute and the 5 billion videos watched every day. Becoming a trusted voice in your field is far harder on YouTube than it is as a podcaster.

6 Great media training opportunity

Every business needs great communicators. Particularly when the going gets tough, people who look and feel comfortable in front of a microphone are worth their weight in gold. With a regular podcast, your team can get used to being on microphone in a live, studio environment. They can hone how to make your company’s key messages appeal to your audience. Podcasting is a great way to get some regular practice at those key media training skills.

7  You’ll be in good company

podcasts, podcast, audio, radio, branded podcasts

Starbucks CEO Howard Schultz and executive producer, Rajiv Chandrasekaran, talk about their Upstanders podcast and video series to Adriana Huffington ©Starbucks

Up to now, podcasts have been the domain of media companies and individuals with a story to tell. But with the help of experienced audio production companies, more and more businesses are getting in on the act. There are three types of branded podcasts, as they‘re known. The first type shows off your area of expertise. So, for example, Tinder has its own dating show and Mumsnet shares baby stories with new parents. The second type is where content aligns to your company’s values. Starbucks has a podcast highlighting ordinary people making a difference in their communities. Meanwhile, eBay provides inspiration for people starting up their own business. The final type of branded podcast is perhaps the most philanthropic – where you lend your name and your money to the creativity of others. The best example of this is audio drama provider, The General Electric Theater – a throwback to the US company’s role as a TV drama sponsor in the 1950s.

This blog first was originally commissioned by Tuesday Media – a new, exciting communications agency which combines storytelling skills with digital expertise to create a full inbound marketing solution for your company. Bengo Media can help you start your podcasting journey by creating powerful audio content for your business. Get in touch to find out more. 


BySteve Austins

Have you really got enough quality content for a 50 minute podcast? 

Your listeners are time poor, so challenge yourself to offer them value every minute – or cut your episodes down to size

I’ve spent some time this week catching up on all the news from last week’s Podcast Movement. PM is the big, annual US conference on all things podcasting. And while many sessions caught the eye, VP of Libsyn, Rob Walch’s session busting the marketing myths of podcasting was standing room only.


value quality content npr podcast

The myth that captured the most attention in Rob’s talk revolved around the ideal length of a podcast. Conventional wisdom says it should be about 22 minutes, as that’s just below the average length of a commute. Complete bunkum, says Rob. In fact, of the shows that had hit a hundred thousand downloads within 60 days, only 10% were under 30 minutes. 84% of them were 50 minutes or longer.

I worry people cling too tightly to stats like these. New podcasters may decide to go longer because they think that’s the way to get bigger downloads. What they might not think about is whether they have enough quality content to sustain 40 minutes, 50 minutes, an hour.


Ideal Length of a Podcast

So how long should a podcast actually be? The question is impossible to answer; unless your happy with the answer “It depends”. It depends on the subject matter, it depends on the target audience. Our physical and emotional circumstances dictate the length of our attention spans from one day to the next.

Your podcast should be as long as it needs to be, providing that it remains compelling. If it doesn’t, you’re likely to lose people’s attention. Harsh as it sounds, you’re likely to start wasting your time and theirs.

No one is ever ungrateful to be handed back time. No one is ever disappointed if a delivery that was due between 9 and 5 turns up at 9.05, or even 9.30. So, if you’ve got some great points to make in your podcast, make them and get the hell out of there – while your listeners still want more.

Personally, I shudder when I see a podcast stretch over an hour, because I know I don’t have an hour to give. I will make exceptions, but the chances of me listening in one sitting is very unlikely.

Of course, what feels long to me might not feel long enough to someone else. But what unites podcast listeners is the need to derive value from what their listening to. Quality counts. I may balk at an hour but I wouldn’t listen to a 20 minute podcast if I thought it wasn’t going to be an investment of my time.


Podcasting Gallacticos

The average duration of the Top 10 Podcasts in the US right now is 40 minutes. Take Up First and Planet Money out of that Top 10 – both of which are under 20 minutes – and that average shoots up to nearer 50 minutes. Most, if not all, of these podcasts have big production teams. The latest edition of This American Life credits 34 people, plus presenter Ira Glass. These are resources beyond the reach of nearly all of us. Most UK radio stations don’t have 35 people on their staff, never mind on a single programme strand.

No one begrudges This American Life this level of production. It is magnificent. Perhaps the original podcast gallactico. My point is that every word on every edition of TAL is measured. Poured over. Thought through. Nothing is wasted. No second of those 59 minutes is left to chance. This episode of Gimlet’s Start Up lifts the curtain a little on how much effort goes into producing big podcasts like these.

Would I give 50 minutes of me time to Start Up or This American Life? Absolutely I would. I do. But that’s because I trust them that each minute of that programme is worth the investment.

Can the same be said of your podcast? Are there any areas that are flabby? Is that introduction too long? Are you jokes too in? Is your audio quality good enough to listen to over a sustained period? Is your content well thought through? Do you know how you’re going to start, move on, end? Are you guiding your listener by the hand through your episode, so they know what’s coming next?

Challenge yourself. Does every minute offer value? If it doesn’t, cut it back.

Because, we’re all time poor. And your listener is trusting you with one of the most precious commodities they have; their time. If you handle that with care, then you’ll build a relationship that will see them transition from occasional listeners, to regular listeners, to fans, to advocates. If you don’t, then you have to expect the opposite.

Steve Austins is the Director of Bengo Media. Talk to us about helping you delivering great content, every time. 

BySteve Austins

How much does it cost to get a three person podcast up and running from scratch? 

It need not be expensive to get your podcast career started, leaving you more time to worry about content

podcasting set-up, cheap podcast, lav mics, rode adapter, ferrite appEarlier this week I received an email from a friend. He said he and two of his friends were setting up a new podcast. It’s the kind of news gets me punching the air with joy nowadays. It takes all sorts, I know.

Crucially the email said:

“we have absolutely no funding. What is the minimum equipment can we get away with? I was thinking of initially recording it via my iphone/ipad but need mics and possibly a simple edit software to add a jingle or two.”

Hmm. Providing there’s a little wiggle room on the “absolutely no funding” thing, challenge accepted.

We all hear that setting up your own podcast need not be expensive. But just how cheap can you set up a three person podcast for? Well, let’s start with the basics. For something like this, you need the following:

  • A Podcast Hosting Site
  • Microphones
  • Recording Software
  • Editing Software
  • Podcast Artwork

Plus, if you want a jingle or two, you need to budget for that too. So, let’s break it down.

Podcasting Hosting

Let’s face it, your new podcast is going to be amazing: a ratings winner. So, unless you’re sitting on significant bandwidth at home,you’ll need a podcast hosting site to deal with all the download requests your podcast will get.

A hosting site both manages your media files and generates you an RSS feed, which you need for iTunes and other podcast directories.

Hosting sites normally charge you monthly. Most start low – for example, $3 for a Podbean or $5 for the market leader, Libsyn – and then offer more benefits for more money.

However, you can cut out the ongoing costs and find a provider that does hosting for free. Do tread carefully though. For example, do your homework on SoundCloud, which seems to be under a consistent financial cloud at the moment. Check out Podigee, Buzzsprout and Spreaker for its limited free option. For me, Podiant seems to have the best free plan, offering unlimited storage and bandwidth, an embedded podcast player and analytics – all for zip. People talk highly of Podiant within podcast circles, so they are well worth checking out.


Running Total £0


Let’s be honest, you could spend nothing at all on microphones. You could pick up your iPhone and speak into the in-built mic and interview your friends in the same way. If you did, at best you’d get arm-ache. At worst, it would sound terrible and no one would listen.

If you are going to do that, at least invest in a mic windscreen and put it over the in-built mic to get rid of pops and interference. In fact, having a windscreen in your bag is a good idea for recording quick out and about interviews for your show.

Investing in some microphones is pretty much a must. And, a decent start-up solution need not cost the earth. Lapel or lavalier (lav) mics are a good starting point and work well with smartphones. But they are condenser microphones, so find a quiet room to record in as they will pick up background noise.

You can pick a lavalier mic for under a fiver. – meaning you could mic up a double headed podcast for less than £10. But adding that third person into the mix – as my friend wants to – makes things a little more complicated and pricey. In this case, it might be worth looking at the Movo range. The Movo PM 20 has two mics on the one lead, with the PM10 a more straightforward one headed lav. I use PM10s and they create a good sound for a reasonable price.

Three lav mics would set you back £40. But if you consider the best cheap directional podcast microphone is about £60, you can see what a good deal this is.

To get those lavs mics plugged into a smartphone, you’re going to need an adapter. The Rode SC6 is very good because it allows you to plug in two mic leads and a set of headphones at the same time.

Cost £52.51

Running Total £52.51

Recording and Editing Software

So now that you’ve got a decent and low cost mic set-up, next its finding some recording and editing software. And here’s the mind blowing thing – you can do this bit for free.

If you’re an Apple user, check out iTalk Recorder, which allows you to record up to a 44.10kHz sample rate. It’s a simple and effective app to use. And I’m not sure you need the £1.99 upgrade offered as an in-app purchase.

If you want a step up, then the Ferrite app is pretty unbeatable. It’s a free multitrack recorder and editor, while maintaining a simple user  interface. There are a selection of upgrades available all the way up to £19.99 but you can record up to one hour at a time on the free app, which may be all you need.

On Android, you can try Easy Voice Recorder or Audio Recorder. But whatever smartphone you use, please bear in mind that apps can be buggy at times. For peace of mind, you may eventually want to upgrade to a digital audio recorder. Zoom have a great range, from the basic H1 to a H4n or H6 for more complicated set-ups..

Once you’ve recorded, then it’s time to edit. And if you’ve got a desktop or laptop computer, then take a look at Audacity. It’s a free open source editing suite which is the choice of many podcasters. If you have a Mac or a MacBook, then the in-built Garageband, will also do the job well for no money. There are tonnes of how-to videos for both pieces of software on YouTube.


Running Total £52.51

Podcast Artwork

Getting the audio spot on is important but your visuals are important too. To get your podcast registered on iTunes and other directories, you need artwork. Podcast art needs to be a 1400 x 1400 pixel image and has stand out to grab attention. If you’re a dab hand at Photoshop, you could do it yourself. Or there are lots of podcast artwork designers on Fiverr.

Cost £3.90

Running Total £56.41

Theme Tune / Jingle

You don’t need a jingle or a theme tune but a good theme tune can help your podcast be memorable for listeners. However, copyright law prevents you from just picking your favourite song and putting it at the top of your show. Instead, you’ll need to use royalty free music, which is clear for you to use once you’ve paid a small fee. There are lots of these sites – including two I’ve used in the past, Audio Jungle and Audio Network. The latter allows you to download a WAV of your chosen piece of music for £6.99 plus VAT. They do offer 10 MP3 downloads for free to get you started too.

Cost £8.39

The Total cost

And with that, you’re all set. Yes, you need to register your podcasts on iTunes/Apple Podcasts, Stitcher, TuneIn amongst others, but that’s not going to cost you any money. So, at current prices, anyone looking to do a three person podcast can do it for a total cost of £64.80. Not bad eh? Certainly on a par with three friends going out for a meal.

Caveats? Well, smartphones and apps make me twitchy, so a decent digital audio recorder is a good investment. Secondly, putting a few quid into the coffers of a start-up like Podiant will make you feel warm and fuzzy inside (and help them stay in business in the long term). Finally, good directional microphones will give you a much better sound than lavs.

But all in all, this is a good set up to get going. Which means now all you have to worry about is getting the content right. Putting a price on that? Well, that’s a whole other story.


Steve Austins is the Founder and Director of Bengo Media. Check out how we can help get your podcast off the ground and make your content stand out.


BySteve Austins

If You’re Lonesome Tonight: Here’s What Podcasts are Saying About Elvis

elvis+elvis presley+podcastsIt’s the 40th anniversary of the death of the king of rock ‘n roll. Elvis Presley died at his home in Memphis on August 16th, 1977, leaving millions of fans heartbroken, many still to this day.

I was just approaching 18 months old when the King abdicated, so what I know about Elvis has been gained from television, radio and playing catch up on some of his greatest hits. Plus, for many years, I’ve watched and listened in awe to the passion of Elvis fans at the annual Elvis Festival in Porthcawl, South Wales, which has always been a must-do outside broadcast for my old radio station, BBC Radio Wales.

But whether you’re a fan of the King or, like me, swotting up furiously to catch up, there are some great podcasts about Elvis ready for you to download and listen to.

To start, I’d recommend Pete Mitchell’s excellent podcast series This Day in Music, where you’ll find a two parter on the early life of Elvis, revolving around his time in the US army. Yes, that’s right, in 1958 Elvis was drafted into the army and served for two years as a regular soldier – can you imagine Bieber doing that? Mitchell’s documentary tells the story well and the production is both music and archive rich, giving it the edge over many of the podcasts here.

Meanwhile, Memphis newspaper, The Commercial Appeal, tells the story of how the media in Elvis’ hometown reported the news of his death, in the first of its series Eternal Fame: 40 Years Later. The star of the show is veteran disc jockey Rob Grayson, who was a rookie overnight presenter deputising on the afternoon show when the news broke. Not only did he have to navigate his way through a shift that would define his career, he later had to become an instant Elvis expert by doing a procession of interviews for radio stations across the world. Not bad for a 19 year old Beatles fan!

For an insider’s perspective on Elvis, check out a podcast series from 2012 called The Gospel Side of Elvis. The late Joe Moscheo, a member of gospel group The Imperials — who performed with the King between 1969 and 1971 — and author of a book of the same name, tells the tales of working with and knowing Elvis, and particularly his love of gospel music. Each of these episodes were built short, to the point and no doubt intended to sell books but they are beautifully crafted and well worth your ears for a morning’s commute.

Despite positioning itself as the place to get ‘the latest Elvis news and events happening here a Elvis Presley’s Graceland’, the Official Graceland Podcast hasn’t updated in a few months. But if you’re a fan of Elvis’ movie career, this is the place to come, with a bank of short, conventional, two header review show which do a decent job. But I was expecting a bit more, particularly in the run up to the anniversary.

So instead we turn to the hardcore fans. Online station, TCB Radio, run a fairly regular podcast service, full of ‘news you can use… produced by Elvis fan for Elvis fans’. TCB stands for Taking Care of Business, Elvis’ motto and the name of his rhythm band through the final years of his career. Of course, you’d have to be a fan to know that, but that’s the point – this is proper fanzone territory. Expect shout outs, events, giveaways and facts. The only complaint is that the episodes are broadcast first on Facebook Live and the podcast could do with a heft bit of post production to remove the visual bits. But if you want to experience what I used to see at the Porthcawl Elvis Festival, this is it.

Perhaps the most unusual and refreshing take comes from a Penaltybox Productions’ Elvis And, which sees an improv comedy group take key moments in the life of Elvis Aaron Presley and create comedy sketches around them. It’s very daft, and downright rude in places, but it’s very entertaining. Check out the episode on the Million Dollar Quartet, which is perhaps the most far-fetched take on the infamous and impromptu Sun Records Studios session you’ll ever hear.

(Steve’s the name) He’s the Director of Bengo Media, which makes beautifully crafted podcasts and advises others on how to do the same. His favourite Elvis song is Always On My Mind.

BySteve Austins

Four Podcasts to Take Your Mind Off Nuclear War

People talk about 2016 like it was the end of days. But if I were last year, I’d be talking to my lawyers right now, because it doesn’t have a patch on 2017. I’ve lost count how many times my stomach has turned this year: the thought of civil rights being rolled back in America; the sheer man-made horror of Grenfell Tower; terrorism back in the UK big-time; and now, this week, a nuclear fuelled stand-off between the US and North Korea. My appetite for consuming the news is somewhat waning.

If, like me, you’re looking for some escapism, here are four great podcasts guaranteed to lift your mood and forget the world for a while.


1) James O’Brien’s Mystery Hour

James O'Brien. Copyright LBC; nuclear; mood; happy; smile

LBC’s James O’Brien

James O’Brien is omnipresent at the moment. The talk show presenter is marking himself out as a bit of a liberal lion, whose LBC show is a thorn in the side of right wing politicians and press alike. Therefore this seems like an odd place to start on the quest for happy podcasts.

However, there is an hour a week of James’ show that is fenced off – sacred almost – in its intention to get away from the day’s news agenda. Mystery Hour is a phone-in dedicated to solving mysteries. Not murder mysteries or conspiracy theory mysteries. But the most mundane mysteries like:

How is it that we hold our pee until we can see the toilet bowl?

Why do you throw salt over your shoulder for luck?

and, Why don’t dolphins get the bends?

You ask the question, and either James or his listeners will answer it.

However, the bar is high. If the question is deemed boring, pointless or has been asked and answered before, you’ll be treated with the ire normally reserved for right-wing nut jobs (albeit with tongue firmly in cheek). Meanwhile, in order to get a much coveted, canned round of applause, you must state your qualifications for answering the question – “I googled it” really does not cut the mustard. At the start of each episode, James promises that you will almost certainly learn something new and there will be at least one belly laugh every week. The show delivers on both counts.


2) Fortunately

Fi Glover and Jane Garvey; nuclear; mood; happy; smile

Fortunately presenters Fi Glover and Jane Garvey

There are plenty of belly laughs in the BBC’s new bespoke podcast of the best of its radio shows. Now, admittedly, I’m a little smitten with Fortunately‘s two presenters, Jane Garvey and Fi Glover. They were my era of 5Live presenters, when listening to the BBC’s news and sport network was not only essential for my job (as a junior researcher in the BBC Wales newsroom) but also a real joy. Jane was brilliant at keeping the acerbic Peter Allen in line on 5Live Drive. Fi was essential listening both late at night and afterwards in the slightly more civil mid-morning slot.

Before long, both headed off to join the grown-ups on Radio 4. But this podcast allows them to let their hair down and embody that cheeky, intelligent but fun spirit that 5Live had in its hey day. Check out the episode with Jeremy Vine to see what I mean.

Fortunately is a bit like Radio 4’s Pick of the Week. That is if Pick of the Week was presented by two of your best friends over a glass of wine (it’s actually recorded in the BBC cafe so no wine is actually imbibed, but roll with me here). Imagine Pick of the Week without a script and with little reference to the audio clips it plays, other than to fuel a wonderously ponderous conversation. So, actually, it’s nothing like Pick of the Week at all. But oh my god, it’s brilliant.


3) Walking the Dog 

Emily Dean; nuclear; mood; happy; smile

Emily Dean, Presenter of The Times’ Walking the Dog podcast

He earns £1.7 million a year for presenting Match of the Day, so you’d expect Gary Lineker to have someone to walk his dog for him – and certainly to clean up the poo. But, no; residents living around south west London are used to seeing England’s greatest living centre-forward take his Yellow Labrador for a walk around the local park, poo-bags in hand. And its just as well, because it seems Snoop (dog, geddit?) isn’t fazed by the presence of a microphone when doing his business, thus leaving his very famous owner clearing up one almighty bowel movement.

You’ll be pleased to know Walking The Dog is not predominantly a podcast about dog-mess. Instead, it’s a lovely, simple and effective interview format where host, Emily Dean, interviews people about their lives while taking their dogs out for a stroll. It’s effective because the point of a good interview format is to make the interviewee relax and feel comfortable sharing. And here Gary shares a lot about his childhood, home-life, even the end of his second marriage. In fact, the only thing Emily fails to get out of him is how he voted in the 2017 Election: which probably disappointed the Daily Mail more than it disappointed me.


4) Looking Back On A Life That Didn’t Happen

Comedian, Steve Davidson, nuclear; mood; happy; smile

Comedian, Steve Davidson

And talking of great interview formats with a twist, check out this brilliantly silly podcast where Steven Davidson interviews fellow comedians about their life and career. The twist? The questions Steven poses refer to a life that he has completely made up for his guests and they are learning about for the first time. In the latest episode, former Scottish Comedian of the Year, Mark Nelson, has to improvise his way through questions such as how it felt growing up as the youngest of Prince Rogers Nelson and Margaret Thatcher’s three children; and whether he still get a hard time for accidentally killing Ronnie Corbett at a trampolining competition. It’s certainly surreal but also laugh out loud funny at times. Perfect escapism stuff, in fact.


Steve Austins is the Founder and Director of Bengo Media. Talk to us about creating a podcast to help cheer the world up a bit. 

BySteve Austins

The News Before Monday Night | Blurrt Out The Vote Election Podcast 3

Tom Price and Jason Smith, CEO of Blurrt, start this week’s podcast reflecting on the tragic events in Manchester, which paused general election campaigning temporarily.

They then move on to talk about the stories that were making the news before Monday night’s terrorist attack. This included Twitter’s lukewarm verdict on the Conservative manifesto and particularly the introduction of a so-called ‘Dementia Tax’.

Blurrt Twitter Tory Manifesto Election

Blurrt analysed Twitter’s emotional reaction to the launch of the Conservative manifesto

By Monday, the manifesto pledge had – at least in part – been U-turned, much to the confusion and derision of those taking to social media. Theresa May’s blurrt score took a huge tumble during the period.

Blurrt Social Care Dementia Tax U-Turn Election

How Twitter reacted to Theresa May’s U-Turn on social care reforms

The Lib Dems manifesto launch was also under discussion, including how the pledge for a second Brexit referendum is failing to capture the imagination of voters. More successful are the policies in the Labour manifesto, but again Jason thinks this is not translating into faith in Jeremy Corbyn’s leadership skills.

Corbyn Labour leadership election

Labour’s successful manifesto launch is not translating into widespread faith in Jeremy Corbyn

Tom and Jason also discussed last week’s ITV Leaders Debate – with lots of Twitter love for Nicola Sturgeon, Leanne Wood and Caroline Lucas – and the collapse of UKIP in the polls.


BySteve Austins

A Week of Manifestos, NHS Hacks and Fighting Off Fish Fingers

Blurrt Out The Vote – the podcast which analyses what social media is doing during the 2017 General Election – returns for episode 2. You can listen using the player at the bottom of this page.

Recorded live at Tramshed Tech in Cardiff, Tom Price is joined by CEO of social media insights platform, Blurrt, Jason Smith and Valerie Livingston, Director of political consultants News Direct Wales, to talk about a week of policy pledges, cyber attacks and, er, fish fingers.

Podcast, Jason Smith, Tom Price, Valerie Livingston, Blurrt, Blurrt Out The Vote

Blurrt Out The Vote Episode 2 (L-R): Jason Smith, Tom Price, Valerie Livingston

On the agenda, Twitter’s love fest with the policies in Labour’s heavily leaked manifesto – and what that has done for the party and Jeremy Corbyn.

Podcast, Labour, manifesto, Blurrt, Blurrt Out The Vote

Reaction on Twitter to the policies in Labour’s manifesto was mainly positive

Also, when Theresa May did a Facebook Live Q&A with Robert Peston, angry emoticons flowed across the screen. Blurrt’s analysis found that this was replicated on Twitter, although there was some love and happiness too.

Podcast, Theresa May, Robert Peston, Facebook Live, Blurrt, Burrt Out The Vote

Blurrt analysed the reaction to Theresa May’s Facebook Live interview with ITV’s Robert Peston

Social media brought little good news for either UKIP leader Paul Nuttall after he appeared to walk on the spot in a party election broadcast, nor Lib Dem leader Tim Farron, who will have to fight off a fish finger to keep his seat in Cumbria.

Blurrt Out The Vote is published every week during the election campaign on Apple Podcasts, Stitcher, TuneIn, and the other main podcast platforms. You can also listen on this page in the link below and find out about the series here. Blurrt’s election hub is available on their website, and you can find out more about the company’s political work here

To find out how Bengo Media could help create a podcast for your business, email us at


BySteve Austins

Does Twitter agree this General Election is all but over?

Theresa’s eaten a cone of chips, her husband’s put the bins out, Haley from Corrie made an appearance, Diane forgot how to add up and Tim’s been heckled by a member of the public. There’s no doubting it, the General Election is in full swing.

And the polls think it’s a foregone conclusion – the latest polls have the Tories ahead of Labour between 14 to 18 percentage points.

But is it?

Analysing social media for clues is central to Bengo Media‘s newest podcast production. We’ve been commissioned by social media insights company Blurrt to produce Blurrt Out The Vote, which intends to give listeners a real grasp of how Twitter responds to the big moments of this election campaign.

The plan is to publish an episode every Wednesday, discussing what the big trending topics are, how they affect the parties and leaders; along with thoughts on what they should be doing about it.

Listen to “The One Show, Corbyn campaign launch and foxhunting” on Spreaker.

Blurrt is a social media insights platform which uses Natural Language Processing to read posts and understand them as a human would do. And Chief Executive of Blurrt, Jason Smith, and his team have a pretty sophisticated piece of kit on their hands, capable of  instantaneous feedback on people’s sentiments towards a speech, a gaffe, a TV appearance. Last year, Blurrt analysed 55 million tweets for the EU Referendum and, hours before the result, they accurately predicted the 52-48 Leave outcome.

It’s been fun playing around with Blurrt’s election analysis. It’s a data lovers’ paradise. As Tom Price, Blurrt Out The Vote presenter described it, “it’s like being let inside The Matrix”. In fact, I was half expecting him to turn up to the recording in Keanu’s leather jacket and shades. Disappointingly, shirts and jeans were the order of the day for everyone.

Jason Smith, Tom Price, Blurrt, Blurrt Out The Vote

Blurrt CEO Jason Smith tells presenter Tom Price how Twitter’s been reacting to the election.

Using Bengo Media’s pop-up studio, Blurrt Out The Vote is recorded on location at the Blurrt offices in London or Cardiff. The first recording followed on from a very busy Tuesday on the election trail. Jason Smith – who is joining Tom every week on the podcast to crunch the stats – noted a lot of activity around Labour’s campaign launch, with a general sense that, outside of his loyal band of supporters, Twitter was relatively receptive to the policies, but would struggle to get behind the idea of Jeremy Corbyn as Prime Minister.

And if Labour want to make this about policies not personalities, the Tories are absolutely making this campaign as presidential as possible. Theresa May is front and centre of this campaign. And her ‘strong and stable leadership’ of the May household was on display on The One Show in a joint appearance with her husband Philip. But did it work? “It’s fair to say it was a mixed response” says Jason: engagement about May was through the roof but there was a lot of anger that the interview was the soft option, after turning down a leaders debate. There was anger too at her unfortunate, off the cuff, remark about ‘girl jobs and boy jobs’.

But, love it or hate it, moments like these provide talkability. People want to take to social media platforms and express their emotions about May, Corbyn – and Nicola Sturgeon in Scotland – in a way that they don’t about Tim Farron. And no one seems to like Paul Nuttal. Honestly, no one.

There is no doubt in Jason’s reading of the data that the Tories are going to win this election, but not by the margin that the polls are predicted. The majority? “About 50 seats”, Jason says, after being pushed for a figure by Tom. We’ll check in with Jason on that prediction at the end of every episode. After Blurrt‘s success with Brexit, we’re hoping you can say you heard it here first.

Blurrt Out The Vote Cover Art

Blurrt Out The Vote is published every week during the election campaign on Apple Podcasts, Stitcher, TuneIn, and the other main podcast platforms. Blurrt’s election hub is available on their website, To find out how Bengo Media could help create a podcast for your business, email us at

BySteve Austins

The One Show, Corbyn Campaign Launch and Foxhunting

So as Theresa May’s husband puts the bins out, Blurrt Out The Vote begins with its study of how this election is playing out on Twitter.

You can listen to the episode by pressing play on the media player at the bottom of the page.

Presenter Tom Price and Blurrt CEO Jason Smith discuss Theresa and Philip’s appearance on The One Show, Labour’s campaign launch and early Twitter reaction to the prospect of a vote on the foxhunting ban.

Find out more about the episode here and if you want more about Blurrt and its track record in social media analysis of politics, click here.

Blurrt Out The Vote is published every week during the election campaign on Apple Podcasts, Stitcher, TuneIn, and the other main podcast platforms. You can also listen on this page in the link below. Blurrt’s election hub is available on their website, . 

To find out how Bengo Media could help create a podcast for your business, email us at

BySteve Austins

It’s All About The Dress – The Icing On The Cake | UK Wedding Planning Podcast Episode 1.6

It’s all about finding the wedding dress of your dreams this week, as Zoë speaks to wedding dress shop owner, Aoife O’Gorman, about styles of dresses, fabrics, designers and accessories. Plus, what should you be wary of if you buy your dress online.