Icing on the Cake – Podcast Series

Weddings By Zoë

Zoë Binning is a wedding planner in South Wales and was looking for a way to raise her profile and debunk the notion that Wedding Planners are only for the rich and famous.



The Ambition

  • To become a trusted & leading expert in the UK for wedding planning advice.
  • To increase the number of media requests for Zoë.
  • To increase the number of wedding planning enquiries to Weddings by Zoë.

What We Did

We researched the podcasting marketing and found there was a gaping hole on the UK wedding market for good, solid, wedding planning advice. With Zoë’s input, we devised a long term content marketing strategy which began with a series of 11 podcasts. These were be presented by Zoë and guided engaged couples through their planning process. We’ve subsequently gone on and made a second series.

podcast, podcasting, branded podcasts, audio

Icing on the Cake presenter Zoë Binning directs a wedding photoshoot, as featured in Episode 17 of the Icing on the Cake series. Listen to this episode below.

Listen to “The Icing on the Cake | Wedding Planning” on Spreaker.

And what did Zoë have to say about it all?

“Working with Bengo Media has been fantastic. I had wanted to create a series of podcasts for ages, but just didn’t know how to go about doing it and kept putting the idea off for another day.

Bengo Media helped me to hit the ground running, undertaking lots of research and working out how to approach the series for the greatest return and effect.

I’ve loved the process! I’ve learnt a lot, it’s been huge amounts of fun. Bengo Media have 100% supported me at every step of the way and made me feel really relaxed recording the episodes. Plus, the results are already starting to show!

Thank you so much for everything! I absolutely could never have produced anything close to being this effective or professional on my own!”