Podcast: ‘Blurrt Out the Vote’ Podcast
No. of Episodes: 6
Launch Date: December 2017
Blurrt is a Cardiff-based social data analytics company. Day to day, they analyse millions of posts across different social media platforms and help companies to turn that data into content.
Blurrt’s clients include ITV, the World Economic Forum and Premier League Productions; using their unique social insights, Blurrt successfully predicted the outcomes of the EU Referendum and the 2016 US Presidential Election.
Just before the 2017 General Election, Blurrt commissioned Bengo Media to create a podcast that would showcase how their skills could shed new light on classic election talking points.
Jason Smith, former CEO of Blurrt, explained:
“I worked with the Bengo team on ‘Blurrt out the Vote’ podcast. They were very organised, thorough and creative – taking a basic idea and turning it into a format which received good reviews.”
“The podcast served a unique purpose in the 2017 General Election, in being the only speech programme analysing the campaign through social data.
It meant that Blurrt Out The Vote was able to spot trends that the mainstream media were late to catch up on. This is a great example of the value and insight which Blurrt can offer, and really easy for us to share with new and potential clients.”