Client: Sport Wales
Podcast: Inside Welsh Sport
No. of Episodes: 4
Language: English & Welsh
Launch Date: March 2018
Sport Wales is Wales’ national organisation for the development and promotion of sport and physical activity. Their work aims to encourage sporting ambitions, at all levels and support Welsh athletes competing on the high performance stage.
The communications team at Sport Wales knew they wanted to produce a podcast hat would reach new audiences and show off the awe-inspiring power of sport, timed to tie in with the 2018 Commonwealth Games – but had no idea where to start. So in early 2018, they approached Bengo Media with a simple brief; to get them podcasting.
Paul Batcup, Digital Content Manager at Sport Wales said;
“What was great about working with the Bengo Media team was the fact that we could trust them to get everything sorted for us, there was no hand-holding required at all. We gave them a list of guests we wanted to approach, and they were excellent at just making it happen – even coming up with suggestions for speakers who we hadn’t initially thought of. This meant I had more time to get on with other things at a particularly busy time for Sport Wales, because I could be confident that the project was moving along and was in safe hands.”
This was the first time we had experimented with the podcast format, and the feedback on Inside Welsh Sport both internally and externally has been great. We feel that we have really set the bar high with it and given ourselves something to strive for on future projects.
Ideally, we would like to get to the stage of being able to produce podcasts of this quality in house, and Bengo Media have been really supportive in helping us with that process and equipping our team with the knowledge and skills to start recording and editing for ourselves.
I would not hesitate to recommend Bengo Media, and hope there will be an opportunity to work with them again in the near future.”
Take a listen to the Inside Welsh Sport podcast here: