A podcast is a series of digital audio files downloadable onto your phone, tablet or laptop. To put it another way, podcasts are radio shows that need no radio station, nor radio set to listen to them. Anyone can record them and publish them. Listeners can search for a topic they want to hear more about, download a podcast on that topic and listen to it. Wherever they want. Whenever they want. For free.
One in ten adults in the UK now listen to podcasts every week – in fact, amongst 25-34 year olds, that figure is now one in five. And these numbers are growing.
Starbucks, eBay, Microsoft and NatWest are already doing it, but podcasting is still an underdeveloped marketing tool for businesses. However, there are huge advantages to having your own podcast including:
Find out seven great reasons you should be using podcasts to market your business here.
Bengo Media is already making great branded podcasts for companies and can help you start your podcasting journey in one of the following ways:
We’ll look after your podcast from start to finish including:
We can work with you to get your podcast set up, including:
Find out more about our consultancy offer here.
We run a series of training courses which can help you:
Check out more details about our training courses here.
Contact us to find out how we can help your business.
Check out our case study from Weddings By Zoë or listen to an example of one of her podcasts below.