Jason Smith, Tom Price, Blurrt, Blurrt Out The Vote

A podcast is a series of digital audio files downloadable onto your phone, tablet or laptop. To put it another way, podcasts are radio shows that need no radio station, nor radio set to listen to them. Anyone can record them and publish them. Listeners can search for a topic they want to hear more about, download a podcast on that topic and listen to it. Wherever they want. Whenever they want. For free.

One in ten adults in the UK now listen to podcasts every week – in fact, amongst 25-34 year olds, that figure is now one in five. And these numbers are growing.


Starbucks, eBay, Microsoft and NatWest are already doing it, but podcasting is still an underdeveloped marketing tool for businesses. However, there are huge advantages to having your own podcast including:

  • Becoming a thought leader in a still relatively small field
  • Building loyalty and affinity with your brand.
  • Access to an audience full of affluent consumers, hungry to learn something new
  • Access to listeners who spend large amounts of time with podcasts
  • High conversion rate for advertisers
  • Great media training opportunities for your brightest and best

Find out seven great reasons you should be using podcasts to market your business here.


Bengo Media is already making great branded podcasts for companies and can help you start your podcasting journey in one of the following ways:


Podcast Production

We’ll look after your podcast from start to finish including:

  • Devising the concept
  • Recruiting and training presenters
  • Pre-production: fixing guests, writing scripts
  • Recording, editing and publishing your podcast to the top hosting sites



We can work with you to get your podcast set up, including:

  • Sourcing the right equipment for your needs
  • Training your producers and presenters
  • Teach you everything you need to know about creating a great podcast and finding an audience

Find out more about our consultancy offer here.



We run a series of training courses which can help you:

  • Get your podcast idea off the ground
  • Give you a good grounding in the technology you need to get to grips with
  • How to create great content, write for a listener and make your podcast marketable  

Check out more details about our training courses here.


Contact us to find out how we can help your business.

podcast, podcasts, podcasting, branded podcasts

Check out our case study from Weddings By Zoë or listen to an example of one of her podcasts below.