Training & Workshops

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Bengo Media Director, Steve Austins, delivering a podcasting workshop to Sports Journalism students at Cardiff Metropolitan University ©Joe Towns


Podcasting 101 – All you need to get you and your business podcasting



Sept 13th, Oct 18th, Nov 15th  Eventbrite - Podcasting 101

Looking for a new way to reach your audience? Millions of people in the UK are taking control of what they listen to every day and downloading podcasts on topics they’re passionate about. Podcasts – mini online radio programmes – have traditionally been the domain of broadcasters and keen amateurs but it’s a format that presents a huge opportunity for businesses, large and small and thought leaders, to share their expertise.

We’ve all got something to say, and podcasting is a great way to say it.

Podcasting 101 is a one day beginners’ guide to podcasting. This fun, practical and interactive day will teach you about podcasts, show you how to make your own and how to find your audience. It’s perfect for individuals and businesses alike.

Refreshments & lunch will provided by the wonderful people of Uncommon Ground.

Spaces will be limited to 10 per course. Early bird & concessions (£190*) & standard tickets (£249*) available.

*All prices are exclusive of VAT.

If you are a business, this course can be brought in-house on a date of your choosing. Please get in touch to discuss.

What will be covered

  1. Introduction to podcasting: What is it? Who’s using it? Why?
  2. Types of podcasts
  3. Making a podcast:
  • Starting out: What equipment you need, hosting options, registering your podcast, cover art
  • Planning you podcast – who’s it for?, content calendars, scripting, finding material / guests
  • Making your podcast – how and where to record; editing, and distributing your content.

4. Finding and engaging your target audience.

What you’ll leave with

An understanding of the podcasting landscape

How podcasts could help you or your business

How to make and distribute your podcast

Electronic course notes

Online resources & templates to help you start your Podcast journey

Who should attend

Sole traders & small business owners

Marketing, PR and Communications representatives

Individuals with an interest in communicating to a wider audience


Want to us to come to you?

If you are a business, this course can be brought in-house on a date of your choosing. Please get in touch to discuss.