This is the second of a three part blog series called Podcasting From Home – The New Normal. This section – on getting your contributors to sound great – follows on from part one, which is all about getting you sounding great.
Being a new dad for the first time, much of the last few months have involved watching news and sports channels to pass the time, as my daughter snoozes on my shoulder. Tough life, I know.
Video calls, using the likes of Zoom and FaceTime, are now prevalent on these channels post-pandemic. Even newsreaders were using them if they were self-isolating. And you have to take your hat off to the tolerance levels of TV news directors as we Brits struggle to learn how to use the tech.Read More
The new normal – I’m sick of the phrase, I’m sure you are too. The only trouble is, for most of us, it’s a useful way of summing up the fact that life is going to be quite different for some time to come.
And when it comes to recording a podcast, being able to put four or five people in a small studio underground somewhere – or even across a table indoors – is very much not normal right now and won’t be for a while.
So, if you don’t want to make sacrifices when it comes to getting the best guests on your podcast, you’re going to need to embrace podcasting remotely.
Client: Team Quest
Podcast: Richard Parks: Antarctica
No. of Episodes: 11
Launch Date: November 2018
Anchored in Wales and powered by expertise from across Great Britain, ‘Team Quest’ is a collective of organisations and individuals motivated by human progress.
Their first collaborative project centred around extreme athlete Richard Parks’ attempt to ski solo, unsupported and unassisted from the coast of Antarctica to the south pole. The project had two aims, the first; to support Richard in skiing one of the toughest polar expeditions on the planet as fast as possible. The second; in doing so, provide learning opportunities for both young people and business leaders, using adventure to inspire them to think beyond boundaries.
Just a few short weeks before the expedition was to start, Richard asked us to produce a podcast series that would bring the journey to life in real time, as it unfolded.
We’ve recently teamed up with Dŵr Cymru Welsh Water to create a new podcast for its staff who are working through the Coronavirus pandemic.
The company’s 3,500 staff have continued working to keep water flowing freely to the three million people it serves during the crisis. In an effort to keep everyone feeling connected, Dŵr Cymru asked us to help them create a new podcast.
On Wednesday 30th October, a host of inspiring Welsh SME businesses gathered at a glittering awards ceremony held at the Exchange Hotel in Cardiff to celebrate their successes over the last year.
The Welsh SME Business Awards are a celebration of the SME entrepreneurs and thriving businesses that service all industries across Wales, with accolades that include Unique Business of the Year, Growth Business of the Year and SME Business of the Year. Read More
Client: Community Housing Cymru
Service: ‘Podcast 101’ training and consultancy
Community Housing Cymru represents all housing associations in Wales. Its members provide traditional as well as specialist social housing for around 10% of the Welsh population.
Community Housing Cymru approached Bengo Media to help them create a podcast that would address the issues affecting social housing, as well as illustrate that the sector is far more than just bricks and mortar.
Last week, we joined a rabble of journalists, content creators, broadcasters and other audiophiles at the Wales content commissioning launch of BBC Sounds, the new home for audio from across the BBC. Available to download for free from Apple, Google and Amazon app stores, BBC Sounds brings together all of the broadcaster’s live and on demand radio, music and podcasts in a single, personalised app.
At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“.
The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!).
Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within two years, now is the time to start considering podcasts as part of your wider PR strategy. Read More