Tag Archive PR

ByMarina Lois

Bengo Media wins South East Business of the Year at the Welsh SME Business Awards 2019

On Wednesday 30th October, a host of inspiring Welsh SME businesses gathered at a glittering awards ceremony held at the Exchange Hotel in Cardiff to celebrate their successes over the last year.

The Welsh SME Business Awards are a celebration of the SME entrepreneurs and thriving businesses that service all industries across Wales, with accolades that include Unique Business of the Year, Growth Business of the Year and SME Business of the Year. Read More

ByMarina Lois

Will 2019 really be ‘the year of the podcast’?

At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“.

The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.

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ByMarina Lois

The PR Power of the Podcast

Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!).

Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within two years, now is the time to start considering podcasts as part of your wider PR strategy. Read More

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