At the tail end of 2018, the Public Relations and Communications Association (PRCA) published a blog post predicting that 2019 would be “the year of the podcast“.
The explosion – they said – would be driven by five things; growth in listenership, technology, brands understanding the podcast space, an increase in podcast promotion, and the monetisation of podcast content.
Podcasts. You can’t turn around for hearing about them. It’s the word of the moment, on everyone’s lips (and in their ears!).
Already 7 million adults in the UK listen to podcasts each week. Listenership keeps building, and those listeners (and potential customers) are both loyal, and eager to learn. And with Google aiming to ‘double global podcast listenership’ within two years, now is the time to start considering podcasts as part of your wider PR strategy. Read More